Staying with the running theme for a bit, ReTiSense was founded in Texas in 2014 when they took in $30,000 via crowdfunding to develop their smart insole for runners to improve their form, avoid injury, and perform better. Lumo Lift is selling for around $80 on Amazon and Lumo Run is selling for about $100. It improves standing and sitting posture by gently vibrating when you’re slouching, and reduces back and neck pain. The team also developed Lumo Lift based on their sensor technology, which is a tiny posture coach you can apply under your shirt near the collarbone. In other words, you can make your favorite running shirt “smart” with their device by aligning the sensor with the spine during exercise. In order to get up and running, you’ll need to shell out $399 for the full kit.įounded in 2011, Silicon Valley startup Lumo Bodytech has raised $17 million in funding to develop a clip-on running coach that analyzes running form and performance and offers real-time audio coaching. The key selling point is the breadth and depth of metrics provided which, besides supporting your morning run, can even allow healthcare researchers to use it for clinical development projects or astronauts to use it in space. The product actually kicked off as a crowdfunding campaign on Indiegogo where they pre-sold around $130,000 worth of shirts like these in February of 2016: Athos works with all kinds of household names in sports and they’re also swiftly expanding into the more than 36,000 high schools across the USA.įounded in 2006, Canadian startup Hexoskin has received $3.2 million in funding so far to develop smart tank tops and long sleeve shirts that monitor precise cardiac, respiratory, sleep and activity data with fitness apps via Bluetooth. Prices start from $348 for a pair of shorts so the product isn’t cheap, however, the nation’s top sports performance institutes are paying Athos for technology like this that provides invaluable data for squeezing out extra drops of performance from the world’s top-performing athletes. Their t-shirt, shorts, and leggings send data to an app on your smartphone which analyzes performance as seen in the below screenshots. Athosįounded in 2012, Silicon Valley startup Athos has raised $51 million in funding to develop athletic equipment with muscle tracking sensors installed. We’ve talked before about how sports technology is big business, so in this article, we’ll be examining 11 startups innovating in the field of smart clothing and accessories for athletes. Nanofabrics are created using nanotechnology to give materials new properties ( remember Bolt Threads?) while smart fabrics use embedded digital technology. There seem to be two main technological directions which textile manufacturers are taking: nanofabrics and smart fabrics (called connected or e-fabrics as well). Textiles are an early step in the apparel value chain where disruptive technology can easily enter the equation and have maximum impact. If your shirt can’t tell everyone on Facebook how much you exercised today, just what good is it? Trends show consumers are looking for a connected experience, not only in the actual purchasing process, but also in the product as well. The 2018 edition of State of Fashion, a joint annual report from McKinsey and The Business of Fashion, lists digitization, AI ( remember our AI in fashion article?), “startup thinking”, and the Asians as themes that will shape fashion this year. This is a large enough industry to provide ample opportunities for disruption at multiple stages of the value chain. This means that if the fashion industry was a country, it would rank #10 in terms of GDP globally, even above the UK. While market size estimates are largely as useless as some of the MBAs that produce them, there seems to be a general consensus that the global apparel market is worth about $3 trillion.
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